The name of a new cancer-fighting drug is causing some confusion.
A new drug called Cephos is being called the “Cancer Drug of the Year.”
The name of the drug, Cephros, is being used as a marketing tool in an effort to help people who are battling cancer find out more about the drug.
The name is misleading, said Dr. Eric Luedtke, who heads the University of Michigan’s Cancer Center.
“Cephos was named after a small town in Oregon, but we didn’t realize until we were talking to the patients and their families, they were using it to refer to the drug,” he said.
Luedtkes research team created the word-of-mouth campaign after seeing people using the drug for years, but were never able to explain it in a clear way.
They called on social media and other online communities to help them find out about the name.
A website has been set up that allows people to find out if the drug has a specific name, and is available for free.
Dr. Luedterke said people are asking, ‘How can I get more information about the brand?
What’s the real name?’
“The brand is a marketing term, and the drug is an effective drug.
It’s a product that has been used for decades to treat many different kinds of cancers,” Luedtz said.
But he said Cephres is more of a brand name than a real name.
“The term Cephre is more appropriate for marketing purposes than Cephus,” he added.
“It has been the brand name for more than a decade, and I believe the brand has had a positive impact on the lives of so many patients.”
Cephres has a special focus on people with cancers of the pancreas, stomach, liver and bladder.
It also has been linked to a reduction in prostate cancer deaths.
But the drug doesn’t cure cancer and can’t stop it from spreading to other parts of the body.
Luetz said people should know the drug isn’t a cure.
“We know that in the last three to four years, we have seen a significant reduction in the rate of cancer recurrence, so we have to look at the overall cancer incidence and the overall rate of mortality in our country,” he explained.
He added that people should also be aware of the risk of side effects.
“I have never seen anybody get cancer in this way,” he noted.
“But you do have to be aware that it is a very powerful drug.
You should be concerned about side effects, and we have very few side effects that you would have if you were using the brand drug.”