A US company has started its own customer service agency to try to take JetBlue’s customer service into its own hands.
Elan, a mobile phone service provider based in California, launched the customer service division in February after its parent company, JetBlue, announced a $1.2 billion takeover.
The division will be run by Elan CEO Mark DeLuca, a former IBM executive, and he said the new company would provide “a unique and differentiated experience” that will “enhance Elan’s competitive position”.
Elan’s chief financial officer, Craig Saffo, is also an IBM executive and the new division will have a direct relationship with IBM, which is owned by JetBlue.
“The Elan team at JetBlue will bring expertise to the table to help us deliver a differentiated customer experience that meets the needs of our customers,” Saffos said in a statement.
“With this team we will bring our unparalleled expertise to help Elan build an even stronger business.”
Elan will be part of a partnership with JetBlue to help manage customer service.
JetBlue declined to comment on whether the new service would have a “bigger focus” on customer service or whether the company would also be a part of the new agency.
Elans services are designed to help people get things done with their phones.
The division will focus on how people are using their phones to access the Internet and apps, how to get answers from their phones, and how to manage their devices and networks.
“This is the beginning of Elan being a part, rather than just an existing partner, of JetBlue,” Safo said.
“Our goal is to be the voice of our users, and the voice that they can use to support their families, and their business.”