Dell has announced plans to open a UK office in the country for the first time.
The company said on Wednesday that it is launching an online sales and service division that will help customers find products in the UK and around the world.
The move is the latest example of Dell investing in the market.
Dell has been eyeing the UK in recent years, as the company has ramped up its presence in the technology and retail sectors.
Last year, the company said it would open its UK business.
The company said that it will focus on the business of the UK consumer, which is one of the key driver for Dell’s growth.
Dell said the UK will help Dell meet growing demand for high-end personal computers, mobile devices and digital signage products.
“Our growth and success will be helped by the fact that the UK has a significant number of customers, particularly in the financial services sector, and we will be able to offer our customers better service,” the company wrote on its blog.
There are more than 4 million Dell customers in the United Kingdom, including many with a personal computer, but the company is focused on offering products that are more practical, economical and useful for consumers, said Mark Smith, Dell UK CEO.
Dells new UK office is set to start operations in February 2020.
The firm plans to hire a staff of 50 people and will begin offering service through the Dell UK service portal, which will allow customers to place an order and get it delivered within a week, the blog post said.
A number of high-profile UK retailers, including Tesco, Sainsbury’s, Waitrose, Lidl and Waitrose have already started offering the service.
Earlier this year, Microsoft was planning to open its own office in London, which would be located in a converted warehouse.
Microsoft is also planning to establish an office in Birmingham, where it will employ about 60 people.